townsend.bunksite.com

Category: Industry Insights

  • LinksHog (Nate Figueroa) Thinks I’m a Plastic Surgeon

    A company who’s domain is linkshog.com

    • The Boy in the Striped Pyjamas film

    has been spamming my clients. Here’s why I call it spam versus just unsolicited email (I’m not averse to well done unsolicited email).

    1. They clearly have no human review
    2. The search phrases they call out are inappropriate
    3. In a few instances they’ve been wrong (telling one of my “New Orleans Chiropractors” that he was in position 18 instead of position 4)
    4. They’re offering inclusion in some sort of link-network (clearly not good SEO)

    For instance, I got an email because Search Influence ranks on page 2 of Google for “New Orleans Plastic Surgery”

    I wouldn’t be so quick to call them out, but this is at least the 5th copy of this email I remember having seen from different clients. In 3 of the 5 instances they were highlighting inappropriate search phrases and in another misrepresenting the position.

    And I’ve seen a dozen others with text similar enough to make me think they’re using different company names for the same offer.
    Hey Links Hog, please spend the extra $0.50 per contact and make sure you’re spamming the right target.

    If you get a call from these guys please feel free to give us a call at (504) 208-3900 and we’ll be happy to tell you why this is not a good idea.
    Message Follows:

    Subject: I visited your website and had a question

    Body: I was looking at websites under the keyword New Orleans Plastic Surgery and came across your website http://www.searchinfluence.com. I see that you’re not ranked on the first page of Google for a New Orleans Plastic Surgery search.

    I’m not sure if you’re aware of why you’re ranked this low but more importantly how easily correctable this is.

    There’s no reason you can’t have a top three ranking for the keyword New Orleans Plastic Surgery based on your site structure and content. You have a very nice site.

    You need significantly more one way anchor text backlinks. If you’re interested I can help you with this…

    I’m talking about getting you ranked for ALL your keywords. Adding new backlinks on a steady and consistent basis from high PR quality websites is what produces the rankings you are looking for http://www.searchinfluence.com .

    The right kind of links are very critical in getting top ranking….and I can hand deliver these quality links to you.

    My partners and I own 1000’s websites and offer private linking to hundreds of website owners just like yourself.

    I didn’t send this email out to very many people but I am currently reaching out to a list of your “keyword competitors” as well. But I do favor your website because I can see your website monetizing the targeted website traffic the keyword New Orleans Plastic Surgery can deliver.

    I have your contact information and phone number. Is it ok if I give you a call?

    I have a very simple way to prove that what I do works and it’s risk free for you to try. Nothing beats seeing the results with your own eyes

    Is it ok if I give you a call? I would love to pursue this further over the phone with you or should I go somewhere else?

    Sincerely,

    Nate Figueroa
    (480) 445-9297
    www.linkshog.com

    P.S – If the tables were turned and somebody I didn’t know came to me with a proposition, even one that was appealing, I would be hesitant because I would be wondering – what’s the catch? What does this guy know that I don’t.

    But then I would think he does know something that I don’t know. He does have thousands of high PR websites, he does have hundreds of thousands of pages indexed and ranking in Google Yahoo and MSN. Sites that can deliver the quality anchor text backlinks. I would also think that I need to get my website in the top rankings. And he is offering to turn key top rankings for me…on all my keywords including New Orleans Plastic Surgery. Even keywords I’m not currently competing for. Keywords that produce traffic that’s potentially worth tens of thousands, hundreds of thousands, millions of dollars.

    I emailed you because It’s a win -win for both of us. Think of it this way – Who wouldn’t be interested in buying money at a discount? Because that’s what I’ll be able to do offer you…Money at a discount.

    Is it Ok to give you a call? Or you can can call me anytime at the number above?

  • MSNBC Is On My “Top 10 Best Headlines Ever” List

    The headline is “You Want A Prettier What?!”

  • Violet Marie Thompson – The Latest Influencer

    How apropriate that our first flickr photo is also a new baby.

    Please help us launch the career of another search marketer Violet Marie Thompson.

    Violet Marie is the latest addition to our team of influencers. She joined us on Tuesday April 22nd.

    Tuesday April 22nd is both Earth Day, and the closing day of Small Business Marketing Unleashed.

    Violet’s mom Eva (left) was critical in our preparation for that event and responsible for just-in-time delivery of all of our conference swag.

    And Violet’s aunt Angie (sporting the logo) is critical to Search Influence operations as our controller.

  • Local SEO (Local Search) at Small Business Marketing Unleashed

    Sadly, I can’t tell you exactly what was said (I’d have to kill you apparently according to the organizers) but Matt McGee of SmallBusinessSEM.com gave a fantastically detailed presentation on all facets of local search.

    I strongly recommend this conference for small businesses interested in internet marketing and those who might help them (like us).

    Matt’s presentation was absolutely worth the price of admission.

    So, like I said, we’re not supposed to recap too tightly but I want to give mega kudos to Matt for such a comprehensive piece of work. Matt’s both a good presenter and a fantastic slide preparer.

    I want to recap a couple areas which I think could be easily done by any small business:

    • The basics of Local Search
    • And some more advanced stuff
      • Add your physical address and local phone number on each page
      • More than one location? Make location pages
      • Make sure you have a “Location / Directions” page
      • Use location modifiers whenever you can in and important on-page areas</li> </ul> <li>And finally, one I love which wasn’t mentioned</li> <ul> <li>If the business has a multi-city reach make “Directions from [City Name]” pages — this way you can attract searchers looking for [search phrase] [nearby city] as well</li> </ul> </ul> <p>I can’t overstate how much I got from this conference. I’m a big fan of <a href="http://www.searchengineguide.com/">Search Engine Guide</a> and we’ll continue to support them as much as we can.</p> <p>We got to meet with quite a few small businesses which is always good for us as we learn how to help better.</p> <p>And of course, we got to network with lots of other search marketers. There’s a TON of folks targeting this market and we wish them well. The great news is there are many, many more small businesses than search marketing firms.</p> <p>Finally, and perhaps most personally gratifying, was the time spent with the Search Engine Guide bloggers and forum moderators and participants.</p> <ul> <li><a href="http://www.nineyards.com/about-us">Diane Aull</a> </li> <li><a href="http://moblogsmoproblems.blogspot.com/2006/07/bio.html">Mack Collier</a></li> <li><a href="http://www.polepositionmarketing.com/about-stoney-degeyter.php">Stoney deGeyter</a></li> <li><a href="http://www.lianaevans.com/about-liana-evans.html">Liana Evans</a></li> <li><a href="http://www.searchengineguide.com/jennifer-laycock/">Jennifer Laycock</a></li> <li><a href="http://www.sagerock.com/about/staff.html">Sage Lewis</a> </li> <li><a href="http://thelinkspiel.blogspot.com/">Debra Mastaler</a><br />Don’t tell my wife, but I have a big intellectual crush on Debra. I may need a poster for my office 🙂 Her workshop on link-building both affirmed and added to (significantly) our techniques.</li> <li>David Wallace</li> <li><a href="http://www.sparkplugging.com/about/">Wendy Piersall</a></li> <li>Matt Bailey</li> <li><a href="http://www.searchenginewriting.com/heather-lloyd-martin.shtml">Heather Lloyd-Martin</a></li> <li>Matt McGee</li> <li><a href="http://www.futureentrepreneur.com/">Chris Logan</a><br />One of my first contacts at the Search Engine Guide Forum and a wealth of great ideas.</li> </ul> <p>These are all some great, smart people from whom I’m happy to have had the opportunity to learn over the last few days and with whom I intend to grow friendships into the future.</p> <p>So, if you have a chance, do get out for the next Small Business Marketing Unleashed — we’ll be there too!</p> <p><strong>Update:</strong><br /> David Wallace has a MUCH more thorough review on the <a href="http://www.searchrank.com/sbm-unleashed-trip-report/">SearchRank blog</a>.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2008-04-22T23:38:47+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/">April 22, 2008</a></time></div> </div> </li><li class="wp-block-post post-1051 post type-post status-publish format-standard hentry category-industry-insights"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/plastic-surgery-internet-marketing-ny-times/" target="_self" >Plastic Surgery Internet Marketing Hits the Big Time</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><p>The New York times is out with and interesting piece on Plastic Surgery Internet Marketing and how effective it can be.</p> <blockquote><p> <strong>Update: I’ve expanded on this post greatly in: <a href="http://www.searchinfluence.com/blog/plastic-surgery-marketing-2/">Internet Marketing for Plastic Surgeons – Less Scary than You Think</a>.</strong></p> <p>You may also be interested in: <a href="http://www.searchinfluence.com/blog/convert-offline/">Convert Offline – Everybody’s Doing It</a> </p></blockquote> <p>I’m sad to say we weren’t featured. That said, we absolutely believe in <strong>Internet Marketing for Plastic Surgeons</strong> (as any of our Plastic Surgery Clients will tell you).</p> <p>I may say more later but for now, here’s the <a href="http://www.nytimes.com/2008/04/10/fashion/10Skin.html?ex=1365566400&en=53ebad6de28d086a&ei=5124&partner=permalink&exprod=permalink">NY Times piece</a>.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2008-04-10T15:31:54+00:00"><a href="https://townsend.bunksite.com/plastic-surgery-internet-marketing-ny-times/">April 10, 2008</a></time></div> </div> </li><li class="wp-block-post post-1050 post type-post status-publish format-standard hentry category-industry-insights"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/miriam-ellis-asks-a-lot-of-questions/" target="_self" >Miriam Ellis Asks A Lot of Questions</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><p>At the risk of repeating myself, Miriam of Solas Web Design in her SEO Igloo blog has been engaged for a few weeks in an investigation of Local SEO culminating with a series of interviews. Miriam was nice to include me and most recently asked me to respond to some questions from the comments on one of her recent posts.</p> <p>This is an answer both to Miriam and to current and future clients wondering about our process.</p> <p>What this post will not cover:</p> <ul> <li>Managing offline conversion (I’m working on a case study for this)</li> <li>Effective map spamming techniques (If I knew, I wouldn’t tell – “first do no harm”)</li> </ul> <p>So, here we go!</p> <p>Most of what we know around here comes from years of testing in the local space on behalf of yellow pages publishers.</p> <p>Yellow pages are in decline and usage is moving online. In response to this, Google, Yahoo, MSN and a hundred other folks small businesses never heard of are trying to connect local searchers to local businesses.</p> <p>I believe that <a title="Own your own ranking" href="https://townsend.bunksite.com/blog/">small businesses need to control their own destiny</a>. They give up this control whenever they pay someone else who has a vested interest in outranking them.</p> <p>This argument sometimes leads us to counsel against paying for inclusion even when there’s traffic to be had from that source. And it always leads us to be skeptical… and to test (see upcoming post on managing offline conversion).</p> <p>In working with <a title="Search Influence Customer Testimonials" href="http://www.searchinfluence.com/testimonials">local small businesses</a> we believe the following to be self-evident:</p> <ul> <li>Expectation setting is the hardest part</li> <li>Local SEO is <a title="Long Tail" href="http://www.longtail.com/about.html">long tail</a> SEO (long tail: more specificity leads to higher likelihood of conversion)</li> <li>“Low value” links are still valuable links</li> </ul> <p>We work with clients with monthly budgets of $99.00 to $9,900.00 and more. In every case, it’s important to realize that even small results can have a big impact when the expectations are right.</p> <p>And, amazingly enough we have been able to obtain #1 rankings for our clients’ “money” phrases at even the lowest budget levels. It just sometimes takes time (expectation setting is key).</p> <p>Working with service businesses with a local focus we find we can leverage the long tail nature of local search to deliver ready to buy customers.</p> <p>Here’s the great news: given the long tail nature of local service searches, link-building becomes less challenging.</p> <p>Even low value, free inclusion, <a title="Directory Critic" href="http://directorycritic.com/">directory links</a> can have significant value.</p> <p>Not everyone needs Yahoo! directory and BOTW to win. For local businesses targeted inbound links in abundance can make the difference.</p> <p>Two examples:</p> <div style="margin-left: 40px"><a title="Fine Art Exposure" href="http://www.google.com/search?q=baton+rouge+wedding+portrait">baton rouge wedding portrait photographer</a> — we were working with this client’s content longer than expected and started our link-building before site changes were deployed. They ranked #1 for this phrase without saying it once on their site with “low value” links alone.<br /> <a title="Greater Baton Rouge Signs" href="http://www.google.com/search?q=baton+rouge+signs">baton rouge signs</a> — having hovered at #4 & 5 forever, our client finally turned the corner after a year and took the #1 spot. Again, no paid links, no heavy duty paid directories, just steady link-building with directories and articles over time.</div> <p>These two are indicative of our small business clients. We have a package for them. It fits their budget and they get results.</p> <p>It should be obvious these aren’t giant budgets or super-competitive phrases. We have clients who are after those too, but their budgets are MUCH larger, the cost of their links greater and the variety of technique infinitely more.</p> <p>So, to answer the question, our lower budget clients are still doing great in local SEO with a comprehensive package of what some would consider <a title="Directory Link Building" href="http://www.seomoz.org/blog/the-wisdom-folly-of-directory-link-building">“low value” links</a>.</p> <p>It’s an oversimplification, but I always say it’s about 2 things, content and links. With those two, lather – rinse – repeat until you move on up. The more competitive the market, the more you have to repeat.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2008-03-12T21:25:38+00:00"><a href="https://townsend.bunksite.com/miriam-ellis-asks-a-lot-of-questions/">March 12, 2008</a></time></div> </div> </li><li class="wp-block-post post-1019 post type-post status-publish format-standard hentry category-industry-insights"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/every-page-is-an-island/" target="_self" >TIP – In Website Promotion Every Page Is An Island</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><p>How do you plan to be found? If your business were on a deserted farm road in the middle of nowhere, how would you be found? Chances are, you wouldn’t be.</p> <p>Your web site and the pages within are the same way. Just because you’ve published a web site doesn’t mean it will get found. And even if it has been, just because you have a page on your site doesn’t mean it will be too.</p> <p>This is why it’s so important to have links, coming into your site and between the pages on your site. If you have a page to which nothing links, there is no way for the search engines to find it!</p> <p>If you have a page which has important information about your business, make sure you have links pointing to it. If it’s really important, it should be linked from every page. This helps the search engines know how important it is.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2006-10-29T16:51:42+00:00"><a href="https://townsend.bunksite.com/every-page-is-an-island/">October 29, 2006</a></time></div> </div> </li><li class="wp-block-post post-1018 post type-post status-publish format-standard hentry category-industry-insights tag-jobs"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/search-engines-read-text/" target="_self" >TIP – Search Engines Only Read Text</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><p>A big part of the way a search engine decides how to give you a good response is by looking at how closely what you type in to their search box matches the words they have in their database of web sites.</p> <p>For this reason, it’s critically important you use enough text on the page to assure your web site is seen as a reasonable match to those phrases people really type. And of course, it’s not just as simple as creating compelling copy on the page, you have to also be sure that when you describe items in the code of your pages such as links to other pages and images that they too have text versions for the search engines to adequately understand what they mean.</p> <p>Finally, order matters. You may have noticed that many web sites have their navigation (inter-site links) either across the top of the page or down the left hand navigation. In early usability testing it was found that users responded better given our predilection to reading from top to bottom, left to right. Interestingly, this is what the search engines do too.</p> <p>This is one of many places where human usability and search engine read-ability don’t usually coincide.</p> <p>The problem for the search engines is this: if you have your left and top navigation loaded with non-descriptive navigational elements, this is what they will think you’re about. So instead of thinking you’re about “better ingredients, better pizza” a search engine might misunderstand and think you’re about “corporate guidelines” or “job search”.</p> <p>It’s a challenge, but whenever you can, make sure that your navigational elements reinforce your key phrase focus. If they don’t, put them on the far side of the text either right or bottom.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2006-10-29T16:49:20+00:00"><a href="https://townsend.bunksite.com/search-engines-read-text/">October 29, 2006</a></time></div> </div> </li><li class="wp-block-post post-1017 post type-post status-publish format-standard hentry category-industry-insights"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/key-phrases-are-search/" target="_self" >TIP – Key phrases ARE search</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><p>Perhaps THE most important part of any search engine marketing campaign is key phrase selection. You can have the most optimized, organized, accessible web site on the planet, but unless you can be found for the key phrases for which people are searching you’re out of luck.</p> <p>In my opinion, for small and medium businesses the best way to develop key phrases for your web site is by brainstorming with your staff and customers – particularly those staff who are in direct contact with customers. Unless you know what language your customers use when talking about what you do you won’t be able to effectively get found.</p> <p>You will need to be particularly careful if you are in a more “technical” field – the chances are your description and your customers’ are not the same.</p> <p>There are a few very good keyword research tools available, and I’m personally a big fan of <a title="Keyword Research Tool" href="http://www.keyworddiscovery.com/?id=109522">Keyword Discovery</a> from Trellian.</p> <p>One good quick tool you can use to see whether a phrase is being searched for is the Yahoo Search Marketing search term suggestion tool:</p> <blockquote><p>http://inventory.overture.com/d/searchinventory/suggestion/</p></blockquote> <p>When you’re doing your keyword brainstorming be sure to do the occasional reality check – “blue boxer briefs” may perfectly describe what you’re selling, but may not be for what people are searching.</p> <p>Once you have a good idea of how customers might find you and whether or not there’s any search traffic for those phrases you’ve chosen you’re on the road to getting found.</p> <p>If you want to go to the next level in this analysis, take these phrases you’ve found and search for them in Google. If you want an accurate count of <em>exact</em> matches put your search phrase in quotes.</p> <blockquote><p><a target="_blank" title="Google Search 800 Number Directory" href="http://www.google.com/search?q=%22800+number+directory%22">http://www.google.com/search?q=%22800+number+directory%22</a></p></blockquote> <p>Using the number of searches from Yahoo, and the number of matches (occurrences) in Google, you can get a quick sense of how many people are searching for your phrases and how many other businesses might be talking about them.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2006-10-29T16:46:53+00:00"><a href="https://townsend.bunksite.com/key-phrases-are-search/">October 29, 2006</a></time></div> </div> </li><li class="wp-block-post post-1016 post type-post status-publish format-standard hentry category-industry-insights"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/dont-slow-the-spiders/" target="_self" >TIP – Don’t Slow Down the Spiders</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><p>In addition to being text deficient, a web site that relies too heavily on images or flash has another very serious problem to overcome.</p> <p>There are billions of web sites on the Internet and the search engine spiders (the pieces of software that crawl the web in search of new information) only have so much time to spare.</p> <p>In short, if your web site loads slowly when you are looking at it in a web browser, it probably loads that way for the search engine spiders. This means that in a world of limited resources you’ve used up much of yours before they even get to the important stuff your text-based content.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2006-10-29T16:41:57+00:00"><a href="https://townsend.bunksite.com/dont-slow-the-spiders/">October 29, 2006</a></time></div> </div> </li></ul> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> </div> <div class="wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="alignwide wp-block-query-pagination is-content-justification-space-between is-layout-flex wp-container-core-query-pagination-is-layout-b2891da8 wp-block-query-pagination-is-layout-flex" aria-label="Pagination"> <a 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