Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

CEO Will Scott Shares His Ultimate Tracking Guide

AI SEO Tracking Tools 2026: Comparative Analysis of Over 15 Platforms

WILL SCOTT | 32-MINUTE READ

Get a side-by-side evaluation of the top AI SEO tracking platforms to help you evaluate and choose the right tool for scale, accuracy, and budget.

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15 Questions Every University Should Ask Their PPC Agency About Their Campaigns

JENNA MOVAHED | 10-MINUTE READ

Discover 15 questions to ask your PPC agency so your higher ed campaigns boost inquiries, applications, and enrollments.

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The Future of Search Marketing as AI Search Optimization Expands Beyond Google

CHUCK WILKINS | 10-MINUTE READ

Explore the future of search marketing as AI search optimization expands beyond Google. Learn how Search Influence tracks search behavior across platforms.

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How to Set Up AI Traffic Tracking in GA4

SHELBY PIGLIA | 19-MINUTE READ

Learn how AI traffic tracking in GA4 works, how to set it up, and how Search Influence makes it visible through smarter reporting.

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Search Influence SEO: Powering Your Visibility in AI and Your Enrollment Growth

PAULA KELLER FRENCH | 16-MINUTE READ

Discover how Search Influence’s SEO approach strengthens visibility in Google and AI tools with strategies that support discovery, trust, and enrollment.

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Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

UPCEA Guest Blog

The AI Search Gap: What Students Expect vs. What Institutions Are Doing

JEANNE LOBMAN | 14-MINUTE READ

Half of prospects use AI tools weekly, yet only a third of institutions have a formal AI search strategy. Director of Operations Jeanne Lobman explains how to build sustainable search visibility for your institution.

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Instagram SEO Playbook: How to Win Over Google and AI Search

REBECCA MICHELET | 17-MINUTE READ

As Google indexes Instagram posts, visibility is expanding across search and AI. Account Manager Becca Michelet shares expert Instagram SEO strategy insights.

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How to Optimize Content for AI Search Engines

COLLIN GUEDON| 14-MINUTE READ

Learn how to structure your content for visibility in AI search engines with our proven AI search content optimization tips.

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All of Your Higher Education Marketing Questions Answered

PAULA KELLER FRENCH | 18-MINUTE READ

We answer the most-searched higher ed marketing questions, from AI SEO, to content, email, and paid strategies to boost enrollment and visibility.

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Ringing in the New Year: Our Holiday Schedule

Search Influence will be closed Wednesday, December 24 – Thursday, January 1.

For urgent matters during the break, call (504) 208-3900 and leave a voicemail. Our leadership team will be monitoring messages daily and available to support you.

We wish you a joyful holiday season and a Happy New Year!

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy.

How Marketing Supports SEO and Helps You Score Big With AI Search

PAULA KELLER FRENCH | 11-MINUTE READ

Learn how marketing supports SEO across channels like social, PR, and paid to boost AI search and SERP visibility.

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15 Questions Every University Should Ask Their PPC Agency About Their Campaigns

JENNA MOVAHED | 11-MINUTE READ

Discover 15 questions to ask your PPC agency so your higher ed campaigns boost inquiries, applications, and enrollments.

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AI SEO Expert Will Scott Shares Insights at Leading European Conferences

COLLIN GUEDON | 4-MINUTE READ

Our CEO and Co-Founder Will Scott was invited to speak at SEOktoberfest and SMX Advanced Europe, where he shared insights on how artificial intelligence is reshaping search, content, and visibility.

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Higher Education SEO Checklist for Nontraditional Programs

CHUCK WILKINS | 16-MINUTE READ

Nontraditional programs need strong visibility to compete. Use Search Influence’s higher education SEO checklist to attract learners and drive enrollment.

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Missed Our Latest Webinar? Watch the Recording

Search Influence and UPCEA Present: 2025 AI Search in Higher Education Research Study

UPCEA’s Bruce Etter joined Will Scott and Paula French for a first look at our new research study, revealing how AI is reshaping the prospective student search journey and what that means for higher education marketers.

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Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy.

Search Influence and UPCEA Launch Research Study

AI Search in Higher Education: How Prospects Search in 2025

Our brand new research study with UPCEA reveals how AI, search engines, and university websites shape enrollment decisions.

Download

AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t

CHUCK WILKINS | 12-MINUTE READ

Learn the fundamentals of AI SEO vs. traditional SEO, and how they work together to keep your brand visible in search.

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Higher Education Advertising Strategies for Centralized vs. Decentralized Teams

MARISSA MAGGIO | 11-MINUTE READ

Discover the best advertising models for your team to help your institution spend smarter and boost results.

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What Your Marketing Dashboard Isn’t Showing You, And How Ours Does

JEANNE LOBMAN | 10-MINUTE READ

Most dashboards miss the big picture. Learn how we build marketing dashboards that track real ROI, lead quality, and SMART goals.

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Stay ahead in digital marketing with The Influencer… Don’t miss out!

AI SEO Insights from Our CEO, Will Scott

The Ultimate Guide to AI SEO Tracking Tools in 2025: Beyond Traditional Search Optimization

WILL SCOTT | 19-MINUTE READ

Will Scott shares his expert perspective on the evolving landscape of AI SEO tracking tools. Learn how to boost your AI search visibility and stay ahead of the competition.

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66 Higher Education Marketing Stats [2025]

PAULA KELLER FRENCH | 10-MINUTE READ

The right industry data helps you refine your marketing strategy for success. We compiled the essential higher education marketing stats for 2025.

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How Marketing Supports SEO and Helps You Score Big With AI Search

PAULA KELLER FRENCH | 11-MINUTE READ

Learn how integrating marketing with SEO across social, PR, and paid advertising improves your rankings in AI search.

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Digital Advertising Strategy Checklist: What to Do Before You Spend $1

KELE JOHNSON | 12-MINUTE READ

Build a smarter digital advertising strategy with Search Influence. Get a step-by-step ad campaign checklist to drive real results from day one.

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Ready to increase your search visibility? Chat with our experts!

We help organizations achieve AI search success through smarter SEO. Contact us today to craft a winning strategy tailored to your goals and ensure your business stays visible where it matters most.

Let’s Talk

Introducing Your New AI Traffic Report

Track sessions, engagement, and visibility from AI-powered search

We’ve been working hard to create visibility into your brand’s performance in AI search. The AI Traffic Report is our latest step toward that goal, and it’s now rolling out to client dashboards.

This new page gives you a clearer picture of how AI search connects users to your business. You’ll find data points that show both where your traffic is coming from and how those visitors engage once they land on your site.

The report highlights:

• Sessions from AI sources: traffic driven by engines such as ChatGPT, Gemini, and Perplexity
• Engagement metrics: insights into how AI-driven visitors explore your site
• Breakdown by AI engine: which platforms are responsible for delivering the most traffic
• Landing pages from AI sources: the specific pages users see first when arriving through AI search, and how that differs from organic and social traffic

Together, these insights provide a new level of transparency into how AI-powered search is driving visibility and website activity.

What’s coming next

The AI Traffic Report is just the beginning.

Our next phase of reporting will introduce AI visibility tracking, similar to keyword ranking reports, which will measure how your brand appears in or is cited in AI-generated answers. The rollout is in progress now, and your Account Manager will update you as soon as it is ready to view!

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

SEO Automation: How I Built an AI-Powered Question Discovery System with Make.com

WILL SCOTT | 7-MINUTE READ

Discover how our KPI dashboards simplify data, enhance collaboration, and optimize performance for smarter, data-driven decisions.

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Should You Be Marketing During a National Crisis?

ALISON ZERINGUE | 13-MINUTE READ

Marketing during a national crisis helps your brand stay the course in the face of adversity. Explore budget-friendly strategies with Search Influence.

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Digital Marketing Strategy for Higher Education: Drive Enrollment With SEO and PPC

ALISON ZERINGUE | 12-MINUTE READ

Featured on the UPCEA Blog: Siloed marketing limits results. Learn how to build a full-funnel digital marketing strategy for higher education using SEO and paid ads.

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Higher Education Marketing Strategies: Align SEO & Paid Ads for Smarter Results

PAULA KELLER FRENCH | 14-MINUTE READ

Use SEO and digital ads to connect with students at every stage of the search journey. Discover smarter higher education marketing strategies with Search Influence.

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Ready for SEO help? Chat with our experts!

With AI transforming how people search, more organizations are rethinking their SEO approach. The truth is: AI SEO is just SEO. And at Search Influence, we’ve been optimizing for smarter search since before it had a name. If you’re wondering how to stay visible, we’ve got your back.

Let’s Talk

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

How Will AI Search Affect Paid Ads? What Marketers Need to Know

AUDREY REYNAUD | 11-MINUTE READ

How will AI search affect paid ads? Get answers and ROI-boosting tactics from Search Influence. Act now to adapt, cut costs, and stay ahead in AI SERPs.

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The 8 Best AI SEO Tracking Tools: A Side-by-Side Comparison

WILL SCOTT | 19-MINUTE READ

AI search is changing everything about SEO. Learn about the best AI SEO tracking tools that turn data into strategy with Search Influence

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How to Secure Stakeholder Buy-In for an SEO Roadmap

PAULA FRENCH | 18-MINUTE READ

You know you need SEO. A roadmap will show you exactly how and why you need it. Now, with AI inside.

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Video Interview: Will Scott on AI content reuse, schema and semantics, and generative engine optimization

WILL SCOTT | 27-MINUTE WATCH

Hear the latest on AI SEO in a video interview with Will Scott by Search Engine Land editorial director, Danny Goodwin.

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Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

The AI SEO Guide: From Concepts to Application

WILL SCOTT | 17-MINUTE READ

As AI reshapes search behavior, your content strategy must adapt. Learn AI SEO essentials to stay discoverable with help from Search Influence.

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Sales & Marketing Director Paula French for UPCEA’s Industry Insights Blog

Higher Ed SEO Trends to Stay Competitive

PAULA FRENCH | 13-MINUTE READ

Find out how to conquer key higher ed SEO trends to ensure you continue to reach and engage prospective students effectively.

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In-House Marketing vs. Agency Teams: Build a Strong Strategy Together

PAULA FRENCH | 14-MINUTE READ

Debating between in-house marketing vs. an agency partnership? See how leveraging both approaches benefits your long-term strategy with Search Influence.

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How to Market Microcredentials for Maximum Program Visibility

ALISON ZERINGUE | 13-MINUTE READ

Driving enrollment for non-traditional degrees starts with visibility. Learn how to market microcredentials using a cross-channel approach with Search Influence.

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Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

AI-Powered Search Is Here — Why It’s Time to Invest in SEO

CHUCK WILKINS | 11-MINUTE READ

Learn how AI-powered search is changing SEO and what your brand must do to stay visible. Get expert tips in our must-read guide.

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The Latest SEO Trends and Challenges You Can’t Ignore

ALISON ZERINGUE| 13-MINUTE READ

Struggling to keep up with SEO trends? We’ll show you how to adapt to AI and social search before your visibility and traffic take a hit.

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Overlooked Higher Education Marketing Strategies To Maximize Your Budget

JEANNE LOBMAN | 16-MINUTE READ

Boost enrollment with data-driven higher education marketing strategies. See how Search Influence empowers universities to reach more students efficiently.

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UPCEA Webinar Top Takeaways: SEO for AI Search

1-HOUR WATCH

Catch up on our latest webinar, “SEO for AI Search: Protect Your Student Enrollment Pipeline,” to discover how to stay visible in the new era of search.

Watch