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Author: Raquel Paiz

  • Facebook’s Leads Center Provides a Hub for Marketers to Manage Their Leads

    Key Insights

    • Facebook announced Leads Center, a new tool that provides a space for you to organize and maintain information from their prospects.
    • Your lead management process will become more efficient because you no longer have to go outside of Facebook or through a third party to manage or view your leads.
    • Leads Center is in the beta phase, so it is not available to all users.

    Backend screenshot of new Facebook Leads platform

    Soon, you won’t have to save the leads you got from Facebook’s Lead Generation Ads in a spreadsheet on your desktop. Facebook is releasing a new feature called Leads Center. While this new tool is not available to everyone yet, it will provide users with the ability to organize and maintain information from their prospects. This tool will include the ability to:

    • Manage leads by setting reminders to follow up, assigning owners to leads, and adding notes to their contact information
    • Filter leads
    • CreateCustom or Lookalike audiences
    • Email leads from the Leads Center

    Now you may be asking yourself, why does this matter and how does this benefit my business? Facebook’s Lead Generation Ads produce lead forms that fit a specific purpose and provide prospective clients with efficient user experiences. Instead of filling out long, time-consuming forms, the forms are prefilled with the customer’s information. This process makes for a stress-free experience for potential clients and provides businesses with quality leads. In turn, this results in a higher conversion rate.

    Before Leads Center, you had two ways you to access your leads. The first was downloading a spreadsheet from the backend of Facebook. The second was setting up a “zap” through Zapier to get the leads into your own CRM.

    In this post, we’ll take an in-depth look into how Leads Center can benefit your business, some of its key features, and its availability.

    Will Leads Center Be Helpful for Your Business?

    Now to get to the good part—how Leads Center helps your business and make your Facebook lead management more efficient. You will no longer have to go outside of Facebook or through a third party to view or manage your leads. Search Influence has used lead forms for many years now, and this new offering is an excellent way to help business owners to manage their leads.

    Below are examples of a Lead Generation Ad and the form:

    Tulane School of Professional Advancement lead gen facebook post example

    Tulane Facebook conversion form example screenshot

    The Key Features of Facebook’s New Leads Center

    Leads Center has various functions that will simplify managing your leads. Let’s take a look at some of the key features:

    • Custom labels: If the lead is interested in a specific product or service, you can create a label to describe or organize your information.
    • Assigning owners: You can assign owners to specific leads so the right individuals on your team manage them.
      Mark prospects according to their lead stage: You can organize leads by where they are in the funnel to easily manage and process them.
    • Lookalike audiences: You can create lookalike audiences based on the information from your leads to optimize your ads’ audiences and obtain more qualified leads, resulting in higher conversion rates!
    • Create reminders: You can set reminders for each lead to assure none of them slip through the cracks.

    A Closer Look at Lead stages

    Facebook uses four different stages to categorize leads and represent where they are in the funnel:

    • Raw: New leads
    • Interested: Leads that have qualified for the service or product.
    • Contacted: Leads that have been contacted.
    • Converted Leads: Leads that have been converted into customers.

    Organizing these leads by their stage will help you target them more effectively because you’ll know where they are in the sales funnel.

    Facebook Leads Center Availability

    Currently, Leads Center is in the beta phase, so it is not available to all users. Leads Center is open to businesses that have previously run ads with the Lead Generation objective. Leads that are generated in Messenger are not available yet.

    To view the Leads Center, go to your Facebook page. Then, look below “Inbox” in the left-hand tab to see if it is available to you!

    Leads Center link shown on Facebook profile page screenshot

    Facebook’s Lead Generation ads are just one of many ways to generate quality leads that result in a higher conversion rate. Through Facebook’s Leads Center, you can view leads, assign users to them, categorize them, create lookalike audiences, and so much more, all within Facebook.

    Search Influence is dedicated to helping businesses reach their goals. If you’re looking for a reliable way to generate leads and manage them efficiently, Facebook’s Leads Center will be a beneficial tool. Contact us today to see how we can help you!

  • How Often Should You Revisit Your SEO Strategy?

    So you want to know how often you should revisit your SEO strategy. My recommendation? Go back to the basics! Google is constantly updating its algorithm, so your rankings can always be affected. That means you should constantly be on top of the strategy you set in place to ensure you’re being effective and generating results. When considering how often to revisit your strategy, it would be a good idea to consider the things that affect your rankings. The major players are keywords and content.

    The Key to Keywords

    The way people search for things is always changing. Where people used to Google the term “marketing company,” they may now Google “marketing company near me.” It’s one thing to rank well, it’s another thing for people to be able to find you based on what they’re searching for. If you aren’t ranking well for terms people are using, this won’t benefit you in achieving your marketing goals.

    If you keep a record of your original keyword research, you can always refer back to it to determine if those search volumes have increased or decreased over time. This will allow you to stay relevant on which keywords work best for you. Since it’s recommended that you revisit your keyword strategy every quarter for campaigns and promotions, it’s also a good bet to do this for SEO.

    A person highlighting notes on a desk

    Keeping Content Fresh

    Before you worry about keeping your content fresh, you need to ensure it fits the recommended guidelines set by Google. Title tags are important because they are often the first thing a visitor sees when they search for something and you pop up in their results. Meta descriptions also display in search engine results and should provide visitors some context about that page’s content. Even though that doesn’t directly affect your rankings, it affects people wanting to visit your website, which can affect rankings.

    Title tags and meta descriptions also need to fit within the length recommendations and include the keywords you chose for the campaign, if possible. If the keywords you chose and used throughout your content at the beginning of the campaign are no longer relevant, then it might be time to go back to the drawing board. When these two elements are concise and relevant, they can positively influence your rankings. Just make sure to keep an eye out for any updates made on recommended guidelines for content by Google.

    As far as content on your website, you can always tell if the website page has good and relevant content by how many visits it receives. Low webpage visits can be a good indicator that it may be time for a refresh. This does not exclude old content. While publishing new content is a great way to increase rankings, you can always revisit old content and give it a little TLC to see if the work you already put in can still work for you.

    Off-Page

    When it comes to off-page SEO, here is where it can get a little tricky. There are times where we aren’t in control of the things that happen off your site, like with backlinking, but there are tools and options to assist you in taking back as much control as possible. Let’s say you find a link to your website to be spammy; you can contact the webmaster and request it be removed. There’s no telling if or when this may happen, but you can always combat this by gaining new links from authoritative sites.

    When it comes to listings, you want to ensure your information is consistent across all platforms. Whenever an opportunity presents itself, you should make it a point to submit to as many listings as you can. A great tool you can use for this is Bright Local. It works to show you inconsistencies throughout the listings you currently have, as well as new opportunities you can submit to. It’s best to keep an eye on these and revisit them every month.

    An additional tool that is always accessible to you is social media. This is a great way to create awareness for your business and potentially gain more and new visitors to your website. Staying on top of your social media campaigns is a sure way to help your rankings. If you see a campaign is not performing well, then it may be time to reconsider what changes need to be made to make it better. While social media doesn’t increase your rankings, it can help gain new visitors and increase potential backlinking, which will.

    In the End

    There isn’t an exact recipe that will get you to rank number one. The key to running an effective strategy and campaign is to consistently revisit it. Remaining proactive when it comes to algorithm updates and keeping your website full of organic and fresh content will always be your best bet. If you consistently check and adjust, you’ll be on the right path! And if you need some expert assistance with your SEO or content marketing strategies, start a conversation with the New Orleans SEO pros at Search Influence.

    Images: Desk