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Author: Lauren Christy

  • 5 For Friday – Links, Stories, & Posts For Your Weekend

    • 9 Facebook Marketing Tips to Improve Engagement – Social Media Examiner

    Often, small businesses let their social media accounts get pushed aside due to the lack of time or knowledge of how to successfully engage with consumers. Connecting directly with your fans can help grow your business and expand your brand. Here, Andrea Vahl explores a number of great and easy ways to interact with your client base.

    • Ways Social Media Impacts SEO – Search Engine Journal

    Think social media isn’t necessary for your business? Think again. As social media – such as Facebook, Twitter and Google+ – becomes more and more of a vital tool for businesses of all sizes, this article takes a look at how actively using these accounts can help with your internet search presence.

    • iOS 6 Upgrade Has Its Share of Troubles – Mashable

    Ever heard the saying “You can’t make everyone happy”? Like with any new technology, there is always criticism. Barely out for 24 hours, Apple’s new iOS upgrade for iPhone & iPad is no different.

    • Kid Tech, According to Apple – Infographic Journal

    How times have changed. When I was 13 – which wasn’t much more than a decade ago – tablets didn’t exist, mp3 players were just being invented and having your own cellphone was unheard of. Now, these devices are handed to kids before they enter kindergarten. This infographic takes an interesting – and I think shocking –  look at the popularity of these smart-devices among kids today.

    • YouTube Is Top Free App In iTunes Charts; Google Maps To Be Next? – Marketing Land

    Wait – YouTube didn’t have an iPhone or iPad app until a week ago? Until it was released, most didn’t realize that YouTube did not have an actual app on Apple smart devices. Now that YouTube has been removed from the iOS update and developed a #1 iTunes download, many wonder: will Google Maps will be the next former default program to receive an app?

  • New Influencer Faces — September 2012

    We are proud to announce we have 7 new employees that have joined the SI family!

    Baggs, Erika (JAA)

    Erika Baggs has recently been hired as a Junior Account Associate. A native to Arizona, Erika moved to New Orleans soon aftergraduating from Arizona State University where she studied journalism and public relations. During school Erika was able to intern with several companies, from aCommunications Associate for a murder mystery author to working with external communications for an energy provider.

    Chelsea Bowling has been hired as an Internet Marketing Associate. She attended Kenyon College in Ohio where she received her degree in International Studies. Chelsea spent a year in Shenzhen, China teaching kindergarten. After returning to the states, she served with AmeriCorps VISTA program.

    Durel, Rebekah (JAA)Rebekah Durel has been hired as a Junior Account Associate. New to New Orleans, Rebekah graduated from McNeese State University located in Lake Charles, but is originally from Texas. While completing her degree, she interned at a chemical plant and worked at L’auberge Du Lac Casino.

    Holstein, Scott (BDA)Scott Holstein has been hired as a Business Development Associate. A New Orleans native, Scott graduated from McNeese State University with a degree in Business Management and played baseball. Most recently he worked at The Roosevelt Hotel as the Sales & Marketing Coordinator.

    Kerner, Emily (JAA)Emily Kerner has been hired as a Junior Account Associate. As a Westbank native, she went to Louisiana State University where she received her bachelor’s degree in Mass Communications. Previously, Emily worked at an Advertising Agency in Baton Rouge.

    Scott, Justin (Web) Justin Scott has been hired as a Web Developer. A recent graduate of the University of Louisiana, Lafayette, Justin received his bachelor’s degree in Computer Science. While completing his degree, he worked as a web developer for a Lafayette web design company.

    Tracy Stoller has been hired as an Internet Marketing Associate. She is originally from Theriot, Louisiana. Tracy moved toStoller, Tracy (IMA) Thibodaux where she graduated from Nicholls State University with a bachelor’s degree in English. After receiving her degree, she did some substitute teaching.

  • Back to Basics: Tips for Applying for a Job in the Digital Age

    Applying for a job is something that we all have to do at one point or another in our careers – unless you won the lottery at 18, or are an heir to a billion dollar empire where you can lounge on a beach in Cabo while waiters bring you Mai Tai’s all day. For the rest of us, the job market is something we will become all too familiar with. From crafting that perfect cover email to making sure your online presence is spick-and-span, here are a few tips you can use.

    Now, there are probably a million and one tips on how to apply to a job correctly and that’s why they have an entire section at Barnes and Noble dedicated to it. However, there are a few particular mistakes that seem to pop up time and time again. A few of the following guidelines will help anyone out there in this Hunger Games-style job market, where every open position seems like a fight to the death.

    You want me to pay attention?

    All companies have different ways of accepting resumes/applications. Make sure that you apply for the position in the way they request, whether it’s via email, within the company’s website, or through a job search hub. You don’t want your potential future employer’s first impression to be of someone that can’t follow instructions.

    Polish your social media presence to a professional shine

    Your online image is important, and becoming increasingly more so in the 21st century. While being asked for your login information is unethical and potentially illegal, expect that anything you’ve left open for public viewing to be perused by potential employers and prune your profiles accordingly.

    That’s not how it was supposed to look!

    I can’t tell you how many times I’ve opened a resume to only see it look as if the applicant fell asleep on their keyboard, with weird spacing and columns all out of whack. There is an easy fix for this: once you have formatted your resume the way you want it, save it as a PDF. This way anyone that opens it, on any software or platform, will see it exactly the way you intended it to look.

    I’ve seen this before…

    Generic cover letters are fairly obvious to spot and aren’t much cared for by the hiring managers. You want them to feel as if this is the only position you are interested in. This is why you want the letter to be customized. You can do this by mentioning the company and position, where you found the ad, and what qualifications you have that meet the mentioned requirements.

    What company is this for again?

    We all know applying for jobs isn’t fun and can be very time-consuming. But when you are sending an email applying to a post, DO NOT apply to every position you find in one email. When employers see this, they think that you are desperate and willing to take anything. This means send a separate email per company/position.

    Dear Madam or Sir

    Even if you are submitting via email, you still need a cover letter. And by cover letter, I don’t mean an autobiography. Keep it to about 3 paragraphs. This should be in the body of the email and formatted with correct grammar and spelling. Showing your excitement about the job and thanking them for their time can only make you look better.

    These tips may seem like common sense to some people, but the mistakes are frequently made and can lead to an immediate weed-out. By following these quick fixes, you can expect to more effectively and efficiently stand from to your competitors.