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Author: Jeff Ramos

  • 5 for Friday — Links, Stories, & Posts for Your Weekend

    five-5

    1. Google To Protect Paid Search Keyword Data, Making it ‘NotProvided’
    – Search Engine Journal

    This article discusses a report that Google will stop passing keyword data to analytics software, even for AdWords advertisers. The three main points of the article state that Google will likely stop providing referrer data for paid clicks on AdWords ads, Advertisers may see [not provided] in their Google Analytics reports or other analytics provider reports for paid search clicks, and Google AdWords reports will remain unaffected. How will this change effect you?

    2. The Art of Thinking Sideways: Content Marketing for “Boring” Businesses
    – MOZ

    Here the author speaks about different ways to create unique content for your clients. We have all had clients where we wondered if there was any way to promote their brand. As marketers it is our goal to raise brand awareness, improve search engine rankings, and increase sales for our clients.

    3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]
    – Search Engine Watch

    If a business has incorrect information in an online listing will you lose trust in the business and look elsewhere? Have you ever looked up an address to a service or a business only to find yourself driving in circles because the info was incorrect? This happened to me personally a few weeks ago while looking for a restaurant. After I found myself lost for about 10 minutes I gave up and moved on to a new restaurant. This article has some interesting info about how potential customers will research your business information.

    4. How Brands Are Using Twitter’s Redesigned Profile Pages
    – Mashable

    This has some excellent examples of a few major brands who have recently updated their Twitter profiles. I agree that these new profiles provide the client the opportunity to add more content, but immediately thought they looked like a Facebook profile. Twitter is rolling this function out slowly to the general public. Check out the examples and let us know what you think!

    5. 80% of Local Searches on Mobile Phones Convert
    – Search Engine Watch

    Here is a study on local search on mobile devices. The stat that stood out to me was that four out of five local searches on a mobile device end in a purchase. Check out the infographic at the bottom of the article for more interesting data they found.

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    Number 5 Street Falmouth1. The Marketing Value of YouTube – SEO MOZ

    The author here discusses the impacts YouTube can have for your product. YouTube is a great resource if you are looking to build your brand. It is important that you put up quality videos over the quantity of videos. Check out the article for some great information if you are looking to build a presence on YouTube.

    2. Google Places Is Being Updated To Google + Local – Search Engine Journal

    This talks about the transition from Google Places to Google + Local.  The post describes how this should make the process easier to use, faster updates, and integration with Adwords (Express) and G +.

    3. SEO & Keywords: Think Conversions, Not Rankings – Search Engine Watch

    Here the author talks about how rankings should not be the ultimate goal when it comes to SEO services. The author lists 4 steps you should take to produce stronger SEO results in the long run.

    4. Indecision 2.0: Are Apps Taking Away Your Power to Decide? –  Mashable

    Are we too dependent on social media to make simple decisions we face on a daily basis? I sure hope not. This is an interesting article about different apps that can help you make decisions you are not comfortable making, or if you just want some help making a decision.

    5. Google On Developing For Google Glass – Search Engine Round Table

    This post has an informative video on how developers can develop apps for Google Glass. In this article, it lists four key developer guidelines from the video to help you better understand the process.

  • 5 for Friday – Links, Stories & Posts for Your Weekend

    5 Cinco Five Fem Vijf Viis Viisi Cinq Fünf Öt Fimm Lima Cinque Pieci Penki Piatka Cinci Pet BeçWith Siri and New Alliances, Apple Takes on Google Search — FOX Business

    Apple has announced that Siri will be getting help from Yelp, Rotten Tomatoes, Open Table and many others in the new release of iOS6. The goal is to bypass Google search and just use this in-house product. Apple is obviously looking to become the winner in mobile search in the next few years.

    Facebook Mobile Ads a Hit for Investors, But What About Marketers? — Search Engine Watch

    A few weeks ago Facebook launched mobile-only ads, allowing people to purchase them separately from web ads. This article goes over some of the impressive results of Facebook’s major ad partners. It’s noted that while these results are promising, it still may be too early to declare that the trend will continue.

    Yahoo Images With Tiled Design, Latest & HQ Images & Getty Images Deal — Search Engine Land

    Yahoo’s video and image search tools have gone through some significant changes. Teaming up with Getty Images for this project seems like a match made in heaven, and the results look great so far. This article shows off some examples of the new format.

    Is It Time to Rescue Your PPC Campaigns? — Search Engine Journal

    This article goes over how you should go for the best results from your PPC campaigns. If executed correctly, your PPC campaign will be successful and your ROI will be as high as you had planned — but if not, you may be facing wasted money and effort. If you are currently running a campaign but not seeing the results you desired, take a look at this for a step-by-step guide to the common errors and best practices.

    Twitter Enhances Verified Account Viewing — Marketing Pilgrim

    Twitter has now made an improvement on how you to view verified accounts. These pages are mostly celebrities, athletes and users with millions of followers, and many celebs use their accounts for dialogue with colleagues and friends. This update lets you choose to view just the timeline without @ tweets or the full version with them. Will this change make a difference in how you use Twitter?

     

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    How to Survive Google’s Unnatural Links Warnings & Avoid Over-optimisation – SEOMOZ

    With the recent updates made by Google, over-optimization of your site could come back to haunt you. Google does not want to reward sites with “webspam” any longer. This article will let you know how to navigate the changes Google has implemented.

    Penguins, Pandas, and Panic at the Zoo – SEOMOZ

    Last week, Google released the “Penguin” update to stop over-optimization of websites.  This update has impacted sites in wildly varying ways so far, and this is only the beginning. Here, you can read about the different aspects of the update and get some basic do’s and don’ts for your site.

    Google Webmaster Tools Expands Query Data to 90 Days – Search Engine Land

    Some good news has come from Google Webmaster Tools this week with the expansion of historical search queries to 90 days and the number of queries reports to 2,000 per day of the selected date range. This article helps you understand these changes and how they’ll make you more knowledgeable about your site.

    Using Twitter to Promote Your Brand – Pronet Advertising

    Here are a few tips on how to get as much as you can out of Twitter. This pithy social media platform is a key aspect of online marketing that needs to be utilized if you are trying to promote your brand and connect with customers, and this is an excellent starting point if you’re looking to set up an account for your business.

    Understanding Google Places & Local Search – Developing Knowledge about Local Search – Blumenthals Blog

    The maintenance of your Google Places pages can be hair-rendingly frustrating at times, but intuiting the cause and effect of the system is a big first step. This article explains what the next step would be if your account has been suspended. Google has made some important changes to Places policy which will hopefully make things easier for everyone.

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    Google’s home entertainment foray: Why the Motorola deal may work – ZDNET
    With the acquisition of Motorola, Google is developing a home-entertainment system to take on Apple TV. Google has failed in this market before with Google TV. Google TV, to many users, was too much, too soon to succeed. Motorola has the technology in their already-existing cable boxes to help expedite this process. Will you try out this new software?

    Survey: People Largely Negative About Google’s Personalized Search Results – Search Engine Land
    In survey of 400 people to see what their thoughts were about Google’s personalized search tactics, 45% of the people surveyed said they would not like Google search results to be personalized at all. Would you prefer your results in an objective worldwide form, or should they cater to your history?

    Paid Search Ad Copy Auditing – Whiteboard Friday – SEOMOZ
    First-time Whiteboard Friday contributor Brian Rauschenbach explains how to optimize your ad copy on your paid search ads. Some great ideas from this video are testing shorter ad copy, creating multiple ads to compete with each other, and creating localisation to target certain cities.

    How to Take Advantage of Apple’s Rise to Mobile Market Dominance – Search Engine Watch
    With consumers using fewer and fewer personal PC’s, mobile marketing is considered the next big thing to many experts. By 2014, mobile Internet usage will overtake desktop internet usage. Can Apple’s iAd service get it together to start making money like Google is pulling in on the Android platform?

    What is your SEO Social Signals Strategy? – Imedia Connection
    Krista LaRiviere goes over how important social signals are to get Google to see your content as relevant. Social signals include Facebook, Twitter, and now Google+. Fresh content published to these platforms will improve this strategy.