Author: Ivy Hamilton

  • Search Influence Doubles Down on Talent: Recognizing Two Promotions Worth Celebrating

    Search Influence Doubles Down on Talent: Recognizing Two Promotions Worth Celebrating

    Search Influence, a New Orleans-based digital marketing agency, recognized the hard work and dedication of two of its employees, Lindsey Schultz and Shira Pinsker, by promoting them to new roles within the company.

    shira pinskerShira Pinsker Promoted to Senior Marketing Manager

    Shira Pinsker joined Search Influence as the Product and Marketing Manager in early 2020 and was instrumental in guiding marketing efforts through the uncertainty of the pandemic. With more than 15 years of experience in marketing and communications, her wealth of knowledge, creativity, and strategic thinking directly impacts the agency’s marketing success. In the last year, Shira spearheaded the launch of a two-year partnership between Search Influence and UPCEA (University Professional and Continuing Education Association) to grow Search Influence’s impact as a digital marketing agency within higher education.

    In her new role as Senior Marketing Manager, Shira Pinsker will oversee efforts to broaden and deepen the marketing strategy within Search Influence’s key markets of higher education, medical and health, and tourism and hospitality. Using her expertise in branding, messaging, and strategy, Shira will continue to communicate the value of digital marketing to prospective clients in order to help them optimize their potential.

    Shira is excited to take on this new role and looks forward to using her skills and experience to help both Search Influence and our clients succeed.

    Lindsey SchultzLindsey Schultz Promoted to Digital Advertising Analyst

    Lindsey Schultz joined Search Influence as a Digital Advertising Coordinator in 2021 and quickly became an integral part of the team. Her problem-solving skills and keen eye for detail have become an incredible asset to the company, and she consistently demonstrates a collaborative and enthusiastic attitude with both clients and colleagues.

    As a result of her hunger and dedication, Lindsey was promoted to Digital Advertising Analyst.

    As a Digital Advertising Analyst, Lindsey will strategize and optimize the digital advertising campaigns for Search Influence clients. She will also work with the rest of the team to ensure campaigns meet or exceed their goals and that clients receive the best possible return on their investment.

    Lindsey’s analytical skills and attention to detail make her well-suited for this role, and she looks forward to taking on new challenges while continuing to deliver outstanding results for her clients.

    Lindsey and Shira are excellent examples of the talent and dedication that exist within the Search Influence team, and their promotions are well-deserved recognition of their hard work. Search Influence is proud to have such talented individuals on the team, and we’re excited to see what they will accomplish in their new roles.

    Congratulations to Lindsey and Shira on their well-earned promotions!

    Interested in joining the Search Influence team? Check out our open positions!

  • Search Influence and UPCEA Present, “Higher Education SEO Research Study – How to Impact Your Enrollment”

    UPCEA Research Webinar

    About the Webinar:

    Watch the recording here.

    Join us for a discussion of the latest findings from UPCEA’s Center for Research and Strategy led by UPCEA Chief Research Officer Jim Fong, Senior Director of Research and Consulting Bruce Etter, and UPCEA Platinum Partner Search Influence.

    UPCEA and Search Influence collaborated on a three-part higher education research study to understand institutional and marketing leaders’ perspectives on search engine optimization (SEO) and evaluate the SEO readiness of professional, continuing, and online education (PCO) units.

    The research indicates that while higher education marketing leaders and institutional leaders value SEO as a tactic, 51% of respondents said that their unit does not have an established search engine optimization plan or strategy.

    The webinar will cover how universities like yours prioritize SEO and how peer websites rank. The data reveals good news: higher education marketers have an underutilized tactic that will make a significant impact on their recruitment ecosystem.

    Learning Objectives for the Higher Education Webinar:

    • The most significant findings from the research study
    • An understanding of the study’s implications on recruitment strategies
    • Recommendations for leveraging this critical opportunity to drive more students to your programs