About the Higher Ed SEO Trends Webinar

Search Influence and UPCEA hosted the joint webinar “Top Trends for Your 2025 SEO Strategy to Attract the Modern Learner.”

AI-generated search results and social search have transformed user behavior, including how prospective students research and apply to institutions. As higher education marketers, our job is to make it easy for prospective students to find the information they need. Therefore, failing to adapt to these higher ed SEO trends could result in losing prospects to more visible competitors in 2025.

In this webinar, we explored a new way to think about SEO that will future-proof your strategy in a time of changing search behavior. UPCEA’s Chief Research Officer Jim Fong and Senior Director of Research Bruce Etter, joined UPCEA Platinum Partner Search Influence to share a blueprint for a 2025 SEO strategy that attracts and guides more students through the funnel.

Learning Objectives for the Higher Ed SEO Trends Webinar

• How AI-generated search results and social search impact your institution’s visibility
• The key components of a higher ed SEO strategy built to outlast trends
• How to communicate to your team about this new way of thinking about SEO 

How to Watch the Webinar

Watch the webinar recording to learn how to build your 2025 SEO strategy to attract and engage the modern learner.